I have a brother who is a doctor that treats patients with naloxone, which is a drug used to combat against opioids. It is also used as a
treatment against drug overdoses. Naloxone kits have been distributed to people
at risk of opioid overdose and they have been trained to administer this
anti-opioid. My brother’s practice has grown by leaps and bounds since the day
he started treating patients with this medication. It has grown because, sadly,
there is a great need for his services.
Most businesses need to include social media as part of
their marketing strategy because they want to increase their exposure and
attract new business. It is a way to listen and get a pulse of what is
happening in their particular industry. In addition, it provides another avenue
for their customers’ voices to be heard.
In my brother’s case, he does not need help in attracting
clients because of the nature of his ‘business’. He does not need to draw
attention to his line of work simply because there are some strong opinions out
there and it would make his job harder to do.
A Facebook page would be detrimental for his patients; even
if was only to provide information and even if it were to a closed group. If he
had a Facebook page, the mere fact they ‘like’ it may not sit well with their
employers and it could be used against them. There are some businesses that
simply do not need to be on social media, and his is one of them.
What is posted online stays forever, no matter if it is
deleted. It sits somewhere in the digital world and that means it can be
accessed. Let’s say someone posted a photo and another person merely ‘liked’
it. Just by ‘liking’ the photo could have severe ramifications. Just ask Ryan
Millet, the whistleblower in the Dalhousie University dental school scandal.
According to The Toronto Sun, he was
suspended merely for ‘liking’ a (tasteless) photo.
The point is, although social media is all the rage and for
most businesses, it is inconceivable not to have some sort of presence, there
is always an exception to the rule. Organizations dealing with sensitive
issues, such as mental health and addiction, may want to look at other means of
connecting with their clients in order to avoid subjecting them to further
social stigma.
Sources:
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